Axe LAN 3

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Axe Lan 3.

We want to thank :

-Carnival City for their great venue and support,

-The Division for their efforts and support,


-The prize sponsors for their awesome prizes

          • Logitech for the gaming mice
          • WD for the Hard Drives
          • Proline for the Tablets
          • Zalman for the Coolers
          • NAG for the Subscriptions
          • Intel for the Software packages



  • Our Vision
  • Target Market
  • Event Info
  • Statistics
  • Sponsors
  • Marketing Examples
  • Feedback
  • Conclusion


AXE eSports Avatar Small



 Axelerated Gaming is a gaming platform with two aspects:

 1.The event and eSports events vision

2. The online Gaming premier league vision


Axelerated Gaming, hereafter AXE Gaming, is a group dedicated to grow eSports in South-Africa to rival international markets. Not only do we provide the events to increase skill and provide healthy eSports competitive gaming, but we compete on a professional level as well. We are part of the eSports gaming community. The focus of our events is to create a comfortable and controlled environment to host our eSports events. This means that our focus is on venues that provides security, comfort and access to your daily needs. We consider these events to be top class, and therefore provide up class venues. As we know that the venue, prizes and competitive clans or players are key to hosting a successful eSports LAN. We aim to provide the best we can. Our eSport LAN events are focused on the competitive nature and would rarely host not competitive players.  Online gaming is not receiving the attention it deserves, and we aim to grow that attention into multiple industries and societies.  AXE Gaming ‘s aim is to host onsite and web based tournaments and competitions to provide a chance for everyone to compete and win. Because we believe Life is Game, we believe everyone should play it!! Secondly our teams compete in multiple gaming platforms and games. Our focus with our teams is to compete nationally and internationally as professional gamers. What differentiate the AXE community are the high morals and standards we govern ourselves by. We believed in respect for others and a good moral foundation. Behavior that is not in line with good conduct is not welcome and will be addressed and routed out accordingly. Our teams are dedicated to grow in skill and ability, and is doing very well in the leagues available. This concept assists in the marketing as our teams compete at the AXE Gaming LANS and helps with the development of the events as a team. Our teams are a worthwhile cause to invest in.  



In the gaming community there are players from all walks of life. From school bound students to Businessman and Directors. Lawyers, Doctors, Engineers and just about every industry are getting into competitive gaming. Our goal is to grow the awareness of Competitive eSports gaming in all markets, making it fun for everyone. Gamers from all walks of life, with all gaming preferences. Bringing people together from all walks of life to compete and meet. To grow and support the eSports community in ways not yet experienced. To build awareness and provide a competitive chance for all, irrespective of division or class. Taking eSports gaming to the next level. We cater for FPS games, MPO’s and a variety of others . After all, competitive gaming comes in many forms. Our target market ranges from player’s age 16 to 65. The aim is provide an environment where age is not as important as skill and experience.  




The AXE eSports LAN #3 was hosted at carnival city. After launching a poll to determine what games would be best suited for the LAN, it was decided on Call of Duty Ghosts and DOTA2. The Venue was provided by Carnival City and The Division provided us with sponsors for the prizes.


Planning included:


    •  Venue and Venue Layout
    • Power requirements and provision
    • Internet  provisionAXE LOGO clear small
    • LAN and Network infrastructure
    • Tables and chairs
    •  Safety and Security
    • Temperature and Climate
    • Ablution
    • Cleaners
    • Food and Beverages
    • Access Control
    • Place to sleep
    • Marketing
    • Schedules and Time Frames
    • Server availability
    • Entries and Bookings
    • Printing


The bookings for the LAN towards the COD Ghosts entries was going well, as the first few entries were Premier Division entries. The DOTA 2 Entries did not go to well as the only entry was AXE Gaming’s DOTA 2 Team. It was decided to run another poll two weeks before the event to see if we can move to another game type. MW3 was chosen and advertised. 3 Teams entered and later another team, BVD, decided to join. Therefore the competition was COD only. Not our initial idea. It was successful though. The aim was to get 150 – 200 players. The total entries were 50. The reasons provided were that the competition was too strong and that the chances of winning were slim. This will be revised at the next LAN to provide equal chance for all gamers. The event was competitive in nature and the focus was eSports. There were no casual lanners. The overall view of the event was a success.


Challenges were won as Follows: COD GHOSTS SNDIMG_0729_800x533


1. BVD                  –              Bravado Gaming

2. Infamous          –              Mixed Pro Players

3. AXE Flaming Cut  -             Axelerated Gaming

4. Fuzion                -              Mixed Pro Players


COD MW3 SND                

        1. BVD                  -              Bravado Gaming
        2. AXE X-Rated      -               Axelerated Gaming




        1. Beast                    -              Immersion Energy
        2. Trigger                  -              Immersion Energy
        3. Niall                      -              Immersion Energy


Setup of the LAN is on Friday to ensure all is working for the competition. The eSports Competitions are on Saturday. Last matches and pack up is on Sunday. Breakfast, Lunch and Supper time was provided as well as times for rest after matches.




        1. STATISTICS


The Pre-event advertising reached the following amount of people:


        1. Facebook adverts individually:           Between 600 and 36 000 views
        2. Website:                                         up to 4 500 visits per month with 1700 unique page views
        3. Undetermined eMail Marketing         –   160+
        4. Other Marketing:
          1. Voodoo Gaming
          2. Zombie Gaming
          3. NAG Page
          4. SA DOTA2 Page
          5. eSports Pages
          6. COD eSports Pages
          7. FPS Pages
          8. Do Gaming Pages
          9. Other Websites and Pages




The Venue was sponsored by Carnival City. The Venue at Carnival City was awesome with carpets, soft chairs and couches, restaurants, decent ablution facilities and great service. The Carnival Staff out did themselves.


Due to involvement of The Division, who decided this movement is worth investing in, we obtained great prizes from the following sponsors:


Logitech   -  10 x        Gaming Computer Mice
WD         -    5 x          2TB Black Edition HDD
Proline      -     5 x          7” Tablets
Zalman    -    5 x          Gaming CPU Coolers


We obtained several INTEL software packages.


NAG Magazine provided 5 x one year subscriptions.


Thank you to all our Sponsors who made this event a success.
The prizes were truly great.




Apart from the mailshots, adverts were created and posted on Facebook and the AXE Gaming Web Page. The printing of posters, access cards, Flags and banners were provided with the sponsors. Some Marketing adverts are as follows:




Zalman Advert 1 Logitech G300 advert WD Advert 1




Untitled-1 AXE Sponsers Pinnacle AXE LAN INFO #3



 Proline Advert Carnival Sponser


        1. FEEDBACK


The event feedback was all positive. The total view of the event was that is well organized, catered for and overall was a great experience. The DOTA 2 players suggested the prizes were not worth their while and therefore they were not interested. The event times were a bit out due to a few variables that would not be present at the next LAN. The comments were that in spite of the challenges we managed to keep a great pace and control. The players all wanted to know the date of the next AXE Gaming LAN, and are eager to register. The event consisted of mostly Premier Division players, who were all impressed. The Tablets from Proline and the HDD from WD was the highlight of the evening. Players suggested prizes apart from peripherals like motherboards, Tablets, HDD and RAM for future events. The distance to the Venue was also mentioned, but the overall view it was worth it. The next event was suggested by most players to host Counter Strike and COD Ghosts.


Conclusion: Even with the limited amount of players, the event was a massive success.  


          1. CONCLUSIONCarnival-City


This is the third successful eSports event hosted by AXE eSports Gaming.  This was also the stepping stone and turning point of the event and the future looks very promising. The time schedules and ability to keep it is key to the success of this event, along with the venue and prizes. As the news spreads of this event and all doubts are calmed, the inquiries and comments increase. The next event will no doubt be packed, and the sooner the marketing starts and the prizes are provided, the better the reach and interest.


I want to send a special thanks to our Heavenly Father that made this a reality as well as my friends and AXE Members that helped us build this event into what it is, and to what it will become. I could not this without any of you mentioned above!


This event is promising and will grow to be something massive!
Thank you!
See you at the next event!AXE LOGO clear small


And remember  - LIFE IS A GAME, PLAY IT !!








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Read 6193 times Last modified on Friday, 10 October 2014 11:00
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